GetUp Nutrition invited me to reimagine their website as part of a take-home challenge, focusing on creating a more dynamic, brand-aligned homepage experience. The goal was to craft a design that embodied their core message: energy, action, and momentum.
My Role
UI/UX Designer
Tools
Figma
Project Type
Take-home Challenge
Time
1 day
Background
GetUp offers energy-packed snack bites with the slogan:
“A Caffeine Punch in Every Crunch.”
Their 2025 marketing strategy aimed to connect with active, ambitious audiences across seasonal themes.
The Brief
“We’re seeking a fresh design direction for GetUp’s website — one that creates a bold, energetic brand experience that stands out. Please provide an overview, document, or visual sketch that illustrates your proposed approach.”
My Approach
In approaching this redesign, I aimed to retain GetUp’s core identity while elevating the energy, clarity, and emotional pull of the homepage experience.
I focused on:
Leveraging GetUp’s signature orange as a strong visual anchor and call-to-action driver.
Simplifying iconography and layout for better user clarity and scannability.
Designing a punchy above-the-fold experience that immediately communicates brand lifestyle.
Before and After
To highlight the transformation, here’s a comparison between GetUp’s original homepage and the redesigned concept:
Before
The original site leaned toward a more standard e-commerce layout, with less emphasis on lifestyle connection and immediate energy.
After
The redesign infuses vibrancy, clarity, and emotional momentum — positioning GetUp as not just a product, but a lifestyle choice for driven, high-energy individuals.
Outcome
While GetUp ultimately decided not to move forward with external design support at the time, this project reflects my ability to quickly interpret a brand’s vision, translate strategic marketing goals into intuitive design, and deliver high-quality work on a tight deadline.
I'm proud of the energy and clarity this redesign brings to the GetUp brand — and it stands as a strong example of how I approach high-impact projects with a fast turnaround. Given more time, I would have expanded this into a full-site design system, integrating seasonal campaign pivots and influencer content strategies.